Destination Storytelling & Cultural Engagement
Seychelles Tourism Board
The Brief
To reposition Seychelles beyond its beach reputation as a dynamic, forward-facing destination with cultural, creative and lifestyle credentials, broadening appeal to high-value travellers, adventure seekers and luxury markets. Scope spanned strategic communications, crisis response, media engagement and destination storytelling.
Our Strategy
We built a multi-layered communications programme blending PR, influencer engagement and strategic partnerships. Bespoke experiences for top-tier journalists and tastemakers reframed Seychelles as a vibrant cultural and lifestyle destination, while tailored content positioned it as a leader in sustainable, innovative tourism, spotlighting its eco-conscious developments, cultural calendar and forward-looking destination model.
The Results
- 80+ global media hits across CNN, BBC World, BBC Africa, BBC Radio, CNBC, Sunday Times and Condé Nast Traveller
- £2.4 million+ in PR value
- Editorial features in Vogue and National Geographic Traveller
- Seychelles re-established as a culturally rich, premium destination for international high-value markets
