Multi-Market Influencer Collaboration
Lithuania Travel
The Brief
Increase awareness of Lithuania and its key tourism attractions as a desirable, accessible global destination, driving travel interest across the UK, Poland, Israel and Germany through engaging short-form video and static content.
Our Strategy
Working in close collaboration with Lithuania Travel, we built an influencer programme targeting eight pre-peak-season trips ahead of mid-June. We exceeded the KPI, securing nine highly targeted creators across the four priority markets.
Each influencer was invited to experience Lithuanian culture first-hand through a Visit Lithuania-built itinerary spanning sightseeing, restaurants and activities, chosen for the storytelling potential most likely to translate into bookable interest in their home market.
The Results
- 9 influencer trips delivered against a target of 8
- 695K total combined following across selected creators
- 630K+ reel views
- 377+ social media posts and stories
