The Game-Changing Resort

The Brief

Capture the high-value ‘Girls’ Trip’ market segment by strategically positioning Kandima Maldives in a crowded resort landscape, growing share of voice with younger, content-led travellers and reinforcing the resort’s distinctive, lifestyle-first identity.

Our Strategy

We differentiated Kandima’s brand through targeted PR initiatives designed to lift visibility and share of voice in a competitive market, layered with a content strategy built specifically for the emerging segment.

In execution, we established brand partnerships with the wellness label Coco & Eve and editorial platform SheerLuxe, layering targeted promotions across followers and newsletter audiences. We coordinated a product photoshoot with stylists, photographers and models to create owned content; ran a group influencer trip on a barter basis with social deliverables built in; and amplified user-generated content from the trip across multiple channels.

The Results

• 1.49B+ global reach
• 290+ pieces of social coverage
• 4 influencer partnerships
• $800K estimated AVE