Influencer Marketing, Celebrity Endorsement and Brand Collaboration
Grecotel Hotels & Resorts
The Brief
Strengthen brand recognition within the UK market and drive bookings by generating positive social conversation and visibility through strategic endorsements from influential UK celebrities and lifestyle talent aligned with Grecotel’s premium positioning.
Our Strategy
We delivered a layered programme of celebrity and influencer activity across the Grecotel portfolio, combining individually curated visits with high-impact group press trips. For Grecotel Corfu Imperial, we organised a curated end-of-season press trip, recruiting five high-profile UK celebrities within a two-week turnaround by leveraging our network across the luxury, travel and lifestyle space. Alongside this, we hosted tailored solo experiences with TV personality Amanda Holden and Hollywood actress Alexandra Shipp, ensuring each collaboration delivered authentic, lifestyle-led content that mirrored the brand’s premium guest experience.
The Results
- 4 million+ combined Instagram following secured for the Corfu Imperial press trip via Lucy Mecklenburgh (1.7M), Lydia Bright (1.2M), Montana Rose Brown (1.1M), Ashley James (506K) and Charlotte de Carle
- Headline engagement, including individual posts achieving 491K, 393K and 163K likes
- National media pick-up in Mail Online, Mirror and HELLO!, with Grecotel Corfu Imperial described as “exclusive” and praised for its “unique natural beauty” on the Kommeno peninsula
- Amanda Holden delivered 4 Instagram posts and 4 Stories from her hosted stay
- Alexandra Shipp delivered 2 Instagram posts and 2 Stories
- Grecotel firmly amplified to engaged UK lifestyle and luxury audiences with strong booking-conversion potential
