Travel Trade Representation

The Brief

Position Lagonissi’s luxury villas and suites, including the exclusive Villa Collection, as one of Europe’s most prestigious ultra-luxury offerings for HNW and UHNW travellers, through targeted B2B partnerships with elite global travel advisors and luxury tour operators.

Our Strategy

We reframed Lagonissi as more than a luxury resort, positioning it as a destination for the elite: private families, royal clients and top-level executives seeking ultimate privacy, service and exclusivity. Activity prioritised visibility with the world’s leading luxury travel ecosystems and HNW advisor platforms, supported by tailored training for top-producing agents that spotlighted butler service, secure access, yacht berths and ultra-personalised experiences.

Bespoke fam trips paired villa tours with private dining, spa and one-to-one access to the resort’s private chef and concierge team, while joint campaigns with luxury operators and concierge companies amplified the villas alongside yacht charters, private aviation and wellness retreats.

The Results

• Lagonissi represented at key trade events and private HNW travel showcases
• Fam trips hosted with top-tier UHNW-focused agents
• Bespoke luxury sales toolkits developed, including concierge checklists, UHNW guest profiling and private itinerary templates
• Inclusion negotiated within the curated UHNW villa portfolios of leading luxury DMCs and bespoke tour operators
• Roadshows and 1:1 meetings delivered with elite agency owners and private client managers
• Lagonissi firmly embedded within Europe’s ultra-luxury B2B ecosystem