Luxury Brand Collaboration
Givenchy x Carpe Diem
The Brief
Build awareness of Carpe Diem, a luxury boutique hotel on Santorini, among UK luxury consumers with disposable income through a strategic PR and digital campaign.
Our Strategy
We partnered Carpe Diem with Givenchy Beauty for their summer influencer campaign, collaborating with a hand-picked group of UK brand ambassadors and celebrity talent to drive visibility within a highly aspirational, fashion and lifestyle-led audience.
The Results
- 7 million digital online reach
- 6 million+ influencer reach
- 15+ branded social posts across Instagram and YouTube
- Headline influencer activity from Lydia Millen, including 5 branded Instagram posts (708K followers) and a 43-minute YouTube vlog featuring a full Carpe Diem room tour and endorsements (628K subscribers)
- Additional coverage from Amelia Liana, Lottie Tomlinson (3.3M followers), Camila Carril, and celebrity endorsements from Josh Cuthbert and Chloe Lloyd
- Carpe Diem positioned alongside a global luxury beauty brand and established as a coveted destination across fashion, beauty and lifestyle audiences
