Positioning Crete's Go-To Family All-Inclusive
Fodele Beach Resort
The Brief
Position Fodele Beach as a leading affordable luxury, all-inclusive family resort in Greece, building UK media profile, securing high-quality editorial and amplifying brand visibility through strategic press and influencer engagement throughout 2024.
Our Strategy
We delivered an integrated PR programme spanning press office management, proactive media pitching, an active press trip schedule and high-impact celebrity partnerships. Tailored press releases brought the resort’s seasonal moments to life across family, all-inclusive, active lifestyle, foodie and Greek island angles. We curated press trips with carefully selected national, lifestyle and regional journalists, and engineered a stand-out celebrity stay with Love Island’s Olivia and Alex Bowen to drive consumer reach. Alongside this, an awards strategy secured shortlist placements with the industry’s most respected publications.
The Results
- 232.5M+ total reach across UK media coverage
- £341.5K+ earned media value generated
- 65 pieces of branded coverage secured across the year
- 4 press releases distributed and 7 press trips delivered with publications including The Sun, The Irish Sun, Family Traveller, Closer Magazine, Prima, The Herald, Women’s Fitness and Top Sante
- 2 celebrity influencers hosted, Olivia Bowen (3M) and Alex Bowen (1.5M), generating 4.5M+ reach and 41 social posts and stories, plus 278K+ likes and 400+ comments
- Shortlisted for the Condé Nast Traveller Readers’ Choice Awards and Travel + Leisure World’s Best Award
- Fodele Beach firmly established as a leading affordable luxury, all-inclusive family destination in the UK market
