Boosting Profile in the UK Market

The Brief

Build brand awareness and engagement for Europa-Park, Germany’s largest theme park, within the UK market, positioning it as a must-visit European destination capable of holding its own against established names such as Disneyland Paris.

Our Strategy

We delivered a comprehensive PR and communications programme built on targeted media relations and top-tier engagement, focused on placing Europa-Park within the UK’s most influential travel, family and lifestyle titles, including The Sunday Times, Family Traveller, The Telegraph, London Evening Standard, Mail Online and the Express. The plan combined curated press trips that gave journalists first-hand experience of the park’s attractions and hospitality, tailored story pitching designed around what would resonate with UK audiences, and ongoing journalist relationship management to keep Europa-Park consistently visible in always-on coverage.

The Results

• £300K+ Advertising Value Equivalent (AVE) generated
• Extensive coverage secured across top-tier UK press
• Press trips delivered with leading UK travel and family journalists
• Europa-Park established as a premier European theme park destination for UK audiences
• Strong, sustained presence built within the UK media landscape