Integrated PR & Comms Campaign
ACRO Suites & Seaside
The Brief
Develop an overarching PR and communications approach that strengthens ACRO Suites and Seaside’s positioning as a global benchmark for bespoke hospitality and a leading innovator in personalised guest experiences, increasing share of voice in UK media through targeted engagement and compelling content.
Our Strategy
We built an integrated PR programme designed to amplify brand awareness and distinction, sharpen communication of the resort’s signature guest experiences and USPs, deepen influencer engagement with UK audiences, and unlock effective brand and lifestyle collaborations. Defined key messages, milestone moments and stakeholder communications were used to build excitement and advocacy in the run-up to major announcements.
The Results
- 112M+ total online and print reach
- 41 pieces of coverage secured
- 9 influencers hosted on-resort
- 2 press trips delivered, with 3 further opportunities pending for 2025
- 4 press releases distributed
- 2 award nominations achieved
